Bachelor of Science – Business Administration (Marketing)

Overview

Business Program
Career Opportunities in Business
City University Learning Outcomes (CULOS)
Business Administration Department
Department Learning Outcomes
Faculty and Instructors:
Degree Requirements
Foundation Program (Government Mandated)
City University Core Courses
Structure of the program

Business Program

The Bachelor of Arts in Business program at City University equips students with the comprehensive knowledge and practical skills necessary for successful careers in various business sectors. The objective of the program is to develop versatile business professionals, managers, and entrepreneurs. Students will specialize in Banking and Finance, Human Resource Management and Accounting, gaining a deep understanding of business operations, strategic management, and market dynamics.

Career Opportunities in Business

Business graduates have numerous career opportunities available to them. They can work in banking and finance as financial analysts, investment bankers, or financial planners. Those who specialize in Human Resource Management can become HR managers, recruitment consultants, or training and development coordinators. Graduates focusing on accounting can pursue careers as accountants, auditors, or financial controllers. In the private sector, business graduates contribute to strategic decision-making, optimize financial performance, and enhance organizational efficiency. They develop, implement, and evaluate business strategies to drive company growth and success. Furthermore, many business graduates also find opportunities in consulting firms, multinational corporations, and entrepreneurial ventures.

City University Learning Outcomes (CULOS)

City University Learning Outcomes (CULOS) are general, transferrable knowledge and skills that every City University graduate is expected to have met, regardless of the degree program. City University Learning Outcomes are developed through integrated curricular and co-curricular student experiences. These outcomes are achieved throughout the foundation program, the university-wide core courses, the degree program courses, and student experiences outside the classroom.

Critical thinking: City University graduates will be able to engage in inquiry, value examination, and creative problem-solving.
Communication: City University graduates will be able to communicate effectively and clearly both orally and in writing.
Leadership & teamwork: City University graduates will be able to participate constructively and interact effectively with others to accomplish common goals.

Technological competence: City University graduates will be able to properly use and evaluate technology in their professions both ethically and securely.

Research: City University graduates will be able to systematically investigate a research question, exploring, collecting, and analyzing evidence, to establish facts and make informed conclusions.

Global awareness: City University graduates will be able to explain globalization and its impact on them and their society while understanding their own and other cultures, and reacting to differences in an enlightened and socially responsible manner.

Local/National & Islamic awareness: City University graduates will be able to discuss the main features of Islamic civilization as well as the history and socio-politics of the Somali people.

Language: City University graduates will be able to communicate fluently in Somali and English, using the academic and professional conventions of these languages.

Delivery Mode

City University Learning Outcomes guide the development of degree programs and course-level learning outcomes.

Business Administration Department

The Business Administration Department, through its rigorous and comprehensive program, prepares students for careers in banking and finance, human resource management and accounting.

Department Learning Outcomes

Upon completing the program, students will be able to:

Subject-Matter Competency: Master major theories, concepts, and methods of business administration and its sub-fields, including banking and finance, human resource management, accounting, and marketing.
Subject-Matter Competency: Apply business concepts and theories to explain and analyze global, regional, and national business issues and events.
Critical Thinking: Identify and critically assess arguments, evidence, and assumptions behind business strategies and claims.
Leadership and Teamwork: Develop leadership capacity and social responsibility through volunteer community service programs and internship projects.
Research: Demonstrate competency in using business research methods, including quantitative and qualitative methods.
Communication: Develop effective oral and written communication competency.
Global Awareness: Demonstrate the ability to make global-local links in business contexts.

Faculty and Instructors:

Daud Yusuf Mohamed

Daud Yussuf Mohamed, the Founding Dean of the College of Business and Economics at the City University of Mogadishu, holds a Bachelor’s Degree in Economics from International University of Africa, an MSc in Economics International University of Africa, and an MBA in Banking and Finance from Sudan International University. With over 17 years of experience in instruction and management across institutions in Sudan, Nigeria, and Somalia, Mr. Daud has made significant contributions to the academic and administrative landscape. At City University, he has served as the second Director of the Foundation and ESL Institution and has been instrumental as the Founding Dean of the College of Business and Economics. He was actively involved in curriculum development and academic leadership. His dedication extends to supervising over 80 undergraduate research projects and actively participating in various university committees. Mr. Daud’s research interests include Entrepreneurship, Banking and Finance, and Islamic Economics, areas in which he continues to inspire students and colleagues through his expertise and passion.

Dr. Musicha Shariff

Musicha Shariff is currently a Senior Lecturer and Researcher at the College of Business and Economics. He has teaching and management experience that spans over a decade from across four countries. He is a PhD holder in Finance and Banking. He earned a Bachelor of Science in Economics from the International University of Africa and an International Diploma in Business Management from Cambridge International College. He also holds an MBA with a specialization in Finance & Banking and Post Graduate Diplomas in Education and Islamic Studies. He has published in the areas of Islamic economics, finance, the underground economy, education and Islamic studies. He has also published in a reputable journal and is currently working on other research projects. Dr. Musicha is also a reviewer, and he reviewed research papers for the Annual Somalia Development Forum, 2024.

Mrs. Rahima Abbas

Rahima Abass Ali is a Senior Lecturer with seven years of experience working alongside the Business Administration and Economics Department of the City University of Mogadishu, Somalia. Mrs. Rahima specializes in the areas of banking, finance, and Islamic studies. She has been published in the Journal of Islamic Banking and Finance, the British Journal of Economic & Management Trade, and the Polish Journal of Management Studies. Mrs. Rahima uses her positive energy to encourage others to work hard and succeed.

Student Testimonials

Abubakar Abdirisak Mohamed

The Business Administration program at the City University of Mogadishu is designed to cultivate a mindset that values strategic thinking and practical application. This enables students to navigate and excel in the dynamic world of business while equipping them with skills that have global relevance. At the City University of Mogadishu, I had the privilege of connecting and collaborating with exceptionally brilliant students. Under the guidance of dedicated and knowledgeable educators, I learned how to formulate and articulate strategic plans, as well as conduct meaningful market research.

The program’s holistic approach ensured that I developed not only technical business skills but also essential soft skills such as critical thinking and academic writing. These skills have been instrumental in my ability to analyze complex problems and communicate solutions effectively. The supportive and nurturing university environment played a vital role in both my personal and professional growth. The professors at the City University of Mogadishu are phenomenal. Their dedication to teaching and their deep expertise create an enriching learning atmosphere. They are not just educators but mentors who are genuinely invested in the success of their students. Their guidance and support have been invaluable in my academic journey and beyond.

The vibrant and inclusive community at City University of Mogadishu fostered a sense of belonging and encouraged the exchange of diverse ideas and perspectives. This community has been a constant source of inspiration and motivation, pushing me to strive for excellence in all areas of my life. I am proud to be an alumnus of the City University of Mogadishu. The lessons I learned there and the relationships I built have been foundational to my success. I wholeheartedly recommend this institution to anyone seeking a comprehensive and transformative educational experience in business administration.

Hawa Salad Mohamed

I have been impacted both directly and indirectly by the City University of Mogadishu. I am grateful that I attended CU and acquired such a high-caliber education. I think the most significant thing I am remembering from CU is the impact it has had on me. Attending CU gave me the skills I needed to establish routines, discipline, and time management to perform well. It also gave me the ability to think critically and gather information from various sources to form opinions and reach conclusions. These skills have helped me in all facets of my personal life.

Mahdi Abdullahi Ahmed

The Economics program at the City University of Mogadishu is designed to cultivate a robust understanding of economic theories, models, and frameworks. Through a rigorous curriculum, students are challenged to critically analyze economic phenomena and develop innovative solutions to complex problems.

During my time at the university, I was consistently impressed by the caliber of my classmates. We came from diverse backgrounds and brought unique perspectives to our discussions and group projects. Collaborating with these brilliant individuals pushed me to think more deeply and approach economic issues from multiple angles.

The faculty members in the Economics department were exceptional. They were not only highly knowledgeable in their fields, but also deeply committed to student success. Their teaching methods encouraged active engagement and fostered an environment conducive to learning and growth. Beyond the classroom, the university provided numerous opportunities for professional development and real-world application of our skills. Internships, guest speaker events, and case study competitions allowed us to apply our economic expertise in practical settings. These experiences were invaluable in shaping my career aspirations and honing my decision-making abilities.

The combination of rigorous academics, collaborative learning, and experiential opportunities has been instrumental in my personal and professional development. The analytical tools, research skills, and problem-solving mindset I gained at the City University of Mogadishu have been crucial assets as I navigate the dynamic field of economics.

Degree Requirements

No	Course Description	Subjects	Credit Hours
1	Foundation Program (Government Mandated)	11	28
2	University Core Required Courses	8	24
3	Department Required Courses	14	42
4	Concentration Required Courses	8	24
5	Electives	5	15
	Total	47	133

Foundation Program (Government Mandated)

Effective September 2023, the Ministry of Education, Culture, and Higher Education of the Federal Government of Somalia has mandated a one-year foundation program for all university students in Somalia. The Ministry’s directive has specified the foundation year’s minimum courses and credit hours, ensuring students are prepared for their academic journey. As a result, like any other university in the country, the City University of Mogadishu students will complete a well-structured foundation year program.

Foundation classes (Semester One)

Course	Contact Hours	Credit Hours
Medium of Instruction (Intensive English Course) FND 051 Beginner English FND 061 Elementary English FND 071 Pre-Intermediate English FND 081 Intermediate English FND 091 Upper Intermediate English	16 hours	3
Introduction to University Context	1	1
Essentials of Islam and Ethics	2	2
Computer Technology	2	2
Introduction to Business Administration	3	3
Total	25	11

Foundation Course (Semester 2)

Course	Contact Hours	Credit Hours
Medium of Instruction Language (English)/Academic Writing	8	3
Somali Language	4	3
Critical Thinking	4	3
Conflict Resolution	2	2
Arabic)	4	3
Pre-Calculus	4	3
Total	24	17

City University Core Courses

City University’s core curriculum is divided into two parts. First, all students take the required core courses after they successfully finish their foundation program. This shared intellectual experience is designed to immensely contribute to the achievement of the University Learning Outcomes. Second, depending on their degree program, students will select from the free core electives throughout their years of study at the university.

Number	Course No	Course Title	Credit Hrs
1	UNI 117	Understanding the Somali Society and Culture	3
2	UNI 121	Oral & Written Communication	3
3	UNI 123	Academic English (Writing)	3
4	UNI 132	Islamic Civilization	3
5	UNI 208	Statistics	3
6	UNI 310	Research Methods	3
7	UNI 321	Entrepreneurship Management	3
8	UNI 421	Globalization	3
		Total	24

MAJOR REQUIRED COURSES:

Number	Course No	Course Title	Credit Hrs
1.	MATH 103	Math for Business	3
2.	ECN 103	Microeconomics	3
3.	ECN 104	Macroeconomics	3
4.	MATH 108	Introduction to applied statistics	3
5.	BUS 110	Introduction to Business Administration	3
6.	BUS 112	Business Communications I	3
7.	BUS 120	Financial Accounting I	3
8.	BUS 121	Financial Accounting II	3
9.	BUS 134	Principles of Marketing	3
10.	BUS135	Principles of Management	3
11.	BUS 313	Business Communication II	3
12.	BUS 317	Business Information Systems	3
13.	BUS 319	Research Methods	3
14.	BUS 348	Introduction to Human Resource Management	3
15.	BUS351	Fundamentals of Finance	3
16.	BUS 441	Business Administration Internship	3
17.	BUS 450	Capstone I	3
		Total	51

BANKING AND FINANCE CONCENTRATION REQUIRED COURSES:

No	Course Code	Course Title	Credit Hrs
1	FIN3033	Financial Markets and Institution	3
2	FIN3048	Financial Analysis and Reports	3
3	FIN3014	Investment analysis	3
4	FIN3013	Corporate Finance	3
5	FIN3043	International Finance	3
6	FIN3012	Money and Banking	3
7	FIN3034	Islamic Finance and Banking	3
8	BUS 451	Capstone II	3
		Total	24

HRM CONCENTRATION REQUIRED COURSES:

No	Course Code	Course Title	Credit Hrs
1	HRM3012	Recruitment and Selection	3
2	HRM3033	Training and Development	3
3	HRM3014	Compensation Management	3
4	HRM3034	Performance Management	3
5	HRM3043	Labour Relations	3
6	POL209	Public Administration	3
7	HRM3048	Human Resources Issues Management	3
8	BUS 451	Capstone II	3
		Total	24

ACCOUNTING CONCENTRATION REQUIRED COURSES:

No	Course Code	Course Title	Credit Hrs
1	FIN3013	Corporate Finance	3
2	FIN3012	Money and Banking	3
3	ACC3014	Intermediate Financial Accounting	3
4	ACC3034	Government Accounting	3
5	ACC3043	Intermediate Cost Accounting	3
6	POL209	Computerized Accounting	3
7	ACC3048	Taxation	3
8	BUS 451	Capstone II	3
		Total	24

Major ELECTIVE COURSES (Choose Five Courses or 15 Credit hours)

Number	Course No	Course Title	Credit Hrs
1	BUS 216	Business Law and Ethics	3
2	BUS3019	Strategic Management	3
3	BUS 317	Business Information Systems	3
4	BUS 215	Organizational Behavior	3
5	BUS 318	Business and Its Environment	3
6	ACC3035	Introduction to Audit	3
7	ACC3049	Advanced Taxation	3
8	FIN3020	Corporate Governance	3
9	FIN3021	Behavioural Finance	3
10	HRM3035	Negotiation and Conflict Resolution	3
11	HRM3049	Social Responsibility and Sustainability	3
		Total	33

Structure of the Program

Semester 1

Course	Contact Hours	Credit Hours
Medium of Instruction (Intensive English Course) FND 051 Beginner English FND 061 Elementary English FND 071 Pre-Intermediate English FND 081 Intermediate English FND 091 Upper Intermediate English	16 hours	3
Introduction to University Context	1	1
Essentials of Islam and Ethics	2	2
Computer Technology	2	2
Introduction to Business Administration	3	3
Total	25	11

Semester 2

Course	Contact Hours	Credit Hours
Medium of Instruction Language (English)/Academic Writing	8	3
Somali Language	4	3
Critical Thinking	4	3
Conflict Resolution	2	2
Arabic)	4	3
Pre-Calculus	4	3
Total	24	17

Semester 3

Course No.	Course Title	Credit Hours
UNI 123	Academic English	3
BUS 120	Accounting Principles I	3
BUS 112	Business Communication I	3
ECN 103	Microeconomics	3
BUS135	Principles of Management	3
	Total	15

Semester 4

Course No.	Course Title	Credit Hours
UNI 208	Statistics	3
ECN 102	Macroeconomics	3
BUS 121	Accounting Principles II	3
BUS 313	Business Communication II	3
MATH 103	Math for Business and Economics	3
	Total	15

Semester 5

Course No.	Course Title	Credit Hours
UNI 121	Oral and Written Communication	3
UNI 321	Entrepreneurship	3
BUS 317	Business Information System	3
BUS351	Fundamentals of Finance	3
BUS 134	Principles of Marketing	3
	Total	15

Semester 6

Course No	Course	Credit Hours
UNI 117	Understanding the Somali Society and Culture	3
BUS 318	Business Environment	3
BUS 215	Organizational Behavior	3
BUS348	Human Resource Management	3
	Total	12

Semester 7

Course No	Course	Credit Hours
BUS319	Research Methods	3
UNI 132	Strategic Management	3
BUS 216	Business Law and Ethics	3
FIN312	Money and Banking	3
	Total	12

Semester 8

Course No	Course	Credit Hours
UNI 310	Islamic Civilization	3
	BA Concentration 1	3
	BA Concentration 2	3
	BA Concentration 3	3
	Total	12

Semester 9

Course No	Course	Credit Hours
	BA Concentration 4	3
	BA Concentration 5	3
BUS 441	BA Internship	3
BUS 450	Capstone I	3
	Total	12

Semester 10

Course No	Course	Credit Hours
UNI 421	Globalization	3
	BA Concentration 6	3
	BA Concentration 7	3
BUS 451	Capstone II	3
	Total	12

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